Tips
For Showtime
Should
I offer giveaways at my trade show booth?
Yes,
but make sure the giveaways tie into your corporate
message. You don't want to waste money on junk
that will be thrown away before it ever leaves
the trade show hall. Invest in nice gifts that
your potential prospects will want to keep.
Also it is not recommend that you just pass
gifts away in the aisle. Create a trade show
booth atmosphere that makes visitors want to
enter. You don't want them to just take a giveaway
and be on their way.
How
many salespeople do I need?
It
is important to have atleast 2 people for every
10 feet of trade show exhibit space. You don't
want to create a situation where prospects are
standing around waiting to be helped.
Should
I focus on contact information and then follow-up
after the show?
Remember
why you are at the trade show in the first place.
You've spent thousands of dollars to get in
front of potential customers. If you focus on
creating a huge list of potential contacts to
follow-up with after the show, you are not any
better off than you were before the trade show.
Take advantage of the face-to-face contact to
learn more about your prospects and figure out
how you can best meet their needs.
So,
that means I don't have to follow-up?
Of
course not. It is critical to follow up with
all the contacts you make at a trade show, even
the ones that seemed like cold leads. You never
know what benefit that contact could provide
down the road. Remember, the more info you gather
at the show the more powerful your follow-up
conversation will be.
What
should might trade show display staff wear?
This
depends on the type of show you are at. If the
environment demands a suit and tie, then that
is what your staff should wear. However, remember
comfort is a huge factor. Your staff will be
on its feet for many hours, so comfortable clothes
and shoes are critical. You can talk to you
staff about a theme look, or a classy embroidered
golf shirt is always a top-notch idea.
